Scout design by Under After
2018 ➼ Naming, Brand Identity, Design

Scout​—​providing data insights for Ethereum blockchain protocols

Scout—formerly known as Supermax— enables Ethereum protocol teams to create dashboards and tables of their data on the blockchain. It's a user-friendly "block explorer" that aggregates transactions and states in the blockchain network.

When the company's founder, Kuan Huang, reached out to me about the project, I was excited to work with him again on a visual identity for his new endeavor. Kuan was also the founder of Poncho—a personalized weather service. When I worked with Kuan to create the Poncho brand, our strategy was to use a mascot to give the product personality to stand out from countless utilitarian weather apps.

Scout design by Under After
 

Kuan hired me to rename the company and create a new visual identity infused with personality. We quickly aligned on the idea of a dog mascot for the brand. As part of the naming phase of the project, I proposed several options that would connect with the company's brand attributes and satisfy the criteria we defined. A scout is an observer and a searcher—an appropriate name for a product that hunts through blockchain data to help users find info they need.

Scout design by Under After
 

After the team selected a name, I explored different design directions for the brand and visual identity. Shown is the final design direction. Scout is friendly, optimistic, and earnest. I imagined Scout as an experienced data scientist.

Scout design by Under After Scout design by Under After
 

After we reached consensus on Scout's overall visual direction, I expanded Scout's world with additional backstory and illustrations—perhaps Scout was a scientist, researcher, and astronaut at NASA in the '60s?

Scout design by Under After
Scout design by Under After
Scout design by Under After
Scout design by Under After
Scout design by Under After
Scout design by Under After
Scout design by Under After
Scout design by Under After
Scout design by Under After

Services Provided

  • Naming
  • Brand Identity
  • Illustration
  • Design

Client Team

 

I really enjoyed working with Mark to create the Scout brand.

We’re very happy with the result. Our new name and visual identity is playful and unique–exactly what we wanted. I strongly recommend Mark!
—Kuan Huang / Scout / Co-Founder
Feb 2019
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