Brand identity and product design for Poncho—a personalized weather service and a Betaworks company2013 · Services: Brand Identity / Product Design
Poncho, founded by Kuan Huang, is a personalized weather service that learns your schedule and sends you timely updates. I was hired by Betaworks to create the brand identity for the new service pre-launch. Later, I was re-engaged to design the web product experience.
To differentiate Poncho from numerous existing weather products, I avoided 2013 weather app clichés, focusing on a playful personality with a mascot. In this case, the mascot is based on my cat. I created a detailed style guide, an extended identity system and designs for the product interface.
May 29, 2018: “Weather app Poncho has been acquired by a boutique beverage company. The weather bot is being scooped up by Dirty Lemon and is shutting down its service.” R.I.P. Poncho!