Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
2013 ➼ Brand Identity, Product Design

Poncho​—​a personalized weather service and a Betaworks company

Poncho, founded by Kuan Huang, is a personalized weather service that learns your schedule and sends you timely updates. I was hired by Betaworks to create the brand identity for the new service pre-launch. Later, I was re-engaged to design the web product experience.

To differentiate Poncho from numerous existing weather products, I avoided 2013 weather app clichés, focusing on a playful personality with a mascot. In this case, the mascot is based on my cat. I created a detailed style guide, an extended identity system and designs for the product interface.

Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
 
 
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
 

May 29, 2018: “Weather app Poncho has been acquired by a boutique beverage company. The weather bot is being scooped up by Dirty Lemon and is shutting down its service.” R.I.P. Poncho!

Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
    Fatherly design by Under After
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
    Depthkit design by Under After
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
    Beam design by Under After
  • an initiative that raises money for progressive charities 

    Product Design
    2017
    Project Resist design by Under After
  • my musical alter-ego 

    Brand Identity, Design
    2016
    Lost Waves design by Under After
  • smart, modern life insurance 

    Brand Identity
    2016
    Fabric design by Under After
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
    Morris Industries design by Under After
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
    Alluvium design by Under After
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
    Aura design by Under After
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
    Rubicon design by Under After
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
    Keeper design by Under After
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
    Picnic design by Under After
  • an accelerated online learning platform 

    Brand Identity
    2014
    One Month design by Under After
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
    Respera design by Under After
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
    Data & Society design by Under After