Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
2013 ➼ Brand Identity, Product Design

Poncho​—​a personalized weather service and a Betaworks company

Poncho, founded by Kuan Huang, is a personalized weather service that learns your schedule and sends you timely updates. I was hired by Betaworks to create the brand identity for the new service pre-launch. Later, I was re-engaged to design the web product experience.

To differentiate Poncho from numerous existing weather products, I avoided 2013 weather app clichés, focusing on a playful personality with a mascot. In this case, the mascot is based on my cat. I created a detailed style guide, an extended identity system and designs for the product interface.

Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
 
 
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After

Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
  • an initiative that raises money for progressive charities 

    Product Design
    2017
  • my musical alter-ego 

    Brand Identity, Design
    2016
  • smart, modern life insurance 

    Brand Identity
    2016
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
  • an accelerated online learning platform 

    Brand Identity
    2014
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013