Poncho design by Under After
2013 ➼ Brand Identity, Product Design

Poncho​—​a personalized weather service and a Betaworks company

Poncho, founded by Kuan Huang, is a personalized weather service that learns your schedule and sends you timely updates. I was hired by Betaworks to create the brand identity for the new service pre-launch. Later, I was re-engaged to design the web product experience.

To differentiate Poncho from numerous existing weather products, I avoided 2013 weather app clichés, focusing on a playful personality with a mascot. In this case, the mascot is based on my cat. I created a detailed style guide, an extended identity system and designs for the product interface.

Poncho design by Under After
Poncho design by Under After
 
 
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
Poncho design by Under After
 

May 29, 2018: “Weather app Poncho has been acquired by a boutique beverage company. The weather bot is being scooped up by Dirty Lemon and is shutting down its service.” R.I.P. Poncho!