Info

Under After

Info

Under After works with technology and media companies, often before launch. Clients arrive at a turning point: a new company, a new product, a rebrand. The studio works with founders to find what sets the company apart, then carries that point of view across every touchpoint, from the name and identity to the website.

Mark Forscher founded Under After in 2008 after serving as Creative Director at Code and Theory, then went on to lead digital as Creative Director at Newsweek and ABC News. He has also worked inside early-stage and high-growth companies, as CMO of Alluvial and as Head of Brand and Design at Bison Trails through its acquisition by Coinbase.

Mark Forscher, Creative Director
LinkedIn / Contact
Services
  • Brand Strategy
  • Positioning
  • Messaging
  • Naming
  • Visual Identity
  • Logo Development
  • Typography Systems
  • Creative Direction
  • Illustration
  • Motion Design
  • Website Design
  • Web Development
  • All services
AvailabilityNew projects in Q1 2027
Read what clients say.
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Under After is a New York studio for brand strategy, visual identity, and websites, working with ambitious founders since 2008.

Selected Work

Nurture Brand strategy, visual identity design, generative imagery system, website, and brand trailer for an epigenomics infrastructure company.
Numbers Naming, brand identity, and website for Numbers, a strategic partner for onchain wealth management.
Temporal Brand identity, messaging, and a website for an agricultural epigenetics startup.
Asylum Brand expansion, illustration, and website for a venture firm that backs artists, not assets.
NORS Naming, brand identity, website, and launch event for an enterprise Ethereum staking certification.
Arwen Naming, visual identity, and website for a crypto trading security protocol.
Fatherly Interim product direction, brand strategy, and visual identity for a parenting media brand.
Fabric Visual identity for an insurtech platform making term life insurance simple.
Aura Naming and brand identity for a premium gesture-controlled smart frame.
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Archive

Recent Press

The Brand Identity feature on Under After's Nurture identity, a hand-drawn leaf overlaid with a generative pixel grid “Under After’s Nurture identity blends hand-drawn and generative design” Oct 2026 The Brand Identity feature on Under After's Reasoning Project rebrand “Under After brands Reasoning Project with a human face in the AI era” Jul 2026

What’s it like to work together?

“I've worked with Mark across multiple companies and am always surprised and delighted by how he turns deeply technical concepts and half baked ideas into a unique brand that articulates the vision exceptionally well. A simple hand sketch becomes a memorable asset for fundraising. A quick conversation turns into a visual identity wholly different from anyone else's. He is a true creative partner who brings out the best possible version of your company for the world to see.”

— Chuck Frazier, CEO and Founder, Nurture

“Mark is a master of taste and a joy to work with. He knows how to turn ideas, drafts, and rough notes into something that can stand the test of time. He draws inspiration from countless examples throughout his career, and the outcome for us was a timeless brand that will elevate our journey. Mark is also kind, attentive, and a fantastic listener, and we can't wait to keep working with him on future projects.”

— Michelangelo Pagliara, Founder, Reasoning Project

“We came to Mark with a pretty vague idea of what we wanted Pathlight to look and feel like… The result is a brand and website that genuinely feels like us… I've worked with some of the supposed “biggest + best” branding agencies in my career, and honestly Mark is heads and shoulders above them on execution and communication.”

— Charley MA, Co-Founder, Managing Partner, Pathlight

“I've had the pleasure of knowing Mark for more than a decade, and I've always admired his work and recommended him to portfolio company founders… Mark took the existing v0 of the Asylum brand and pushed it forward in ways that feel both true to our original spirit and fresh for what's ahead. The new wordmark and identity are sharper, clearer, and more memorable.”

— Nick Chirls, Partner, Asylum Ventures

“Mark brings the full package: deep product understanding, sharp messaging, and world-class brand design. He helped craft Liquid Collective's brand from the ground up, making it the category leader in decentralized staking.”

— Evan Weiss, COO, Alluvial

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