Under After is a New York creative studio specializing in brand strategy, visual identity, and design for early-stage businesses.
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Building something new? Let's work together.Under After helps early-stage founders translate an idea into a brand that resonates. When you reach out, please share your timeline, budget, and a brief overview of your needs.
Mark Forscher founded Under After in 2008 after spending five years as Creative Director for Newsweek, ABC News, and Code and Theory. Since launching the studio, he has led brand and marketing for growth-stage companies including serving as CMO at Alluvial (Liquid Collective: zero to $374M+ TVL), Design Lead at Coinbase Cloud, and Head of Brand and Design at Bison Trails (zero to $30B staked assets and acquisition by Coinbase in 2021).
Mark holds an MFA in Design & Technology from Parsons School of Design in NYC and has been recognized by TechCrunch as a Verified Expert Brand Designer. This combination of creative leadership and marketing roles informs Under After's approach to brand strategy, communications, and design.