“I've worked with Mark across multiple companies and am always surprised and delighted by how he turns deeply technical concepts and half baked ideas into a unique brand that articulates the vision exceptionally well. A simple hand sketch becomes a memorable asset for fundraising. A quick conversation turns into a visual identity wholly different from anyone else's. He is a true creative partner who brings out the best possible version of your company for the world to see.”
“Mark is a master of taste and a joy to work with. He knows how to turn ideas, drafts, and rough notes into something that can stand the test of time. He draws inspiration from countless examples throughout his career, and the outcome for us was a timeless brand that will elevate our journey. Mark is also kind, attentive, and a fantastic listener, and we can't wait to keep working with him on future projects.”
“We came to Mark with a pretty vague idea of what we wanted Pathlight to look and feel like… The result is a brand and website that genuinely feels like us… I've worked with some of the supposed “biggest + best” branding agencies in my career, and honestly Mark is heads and shoulders above them on execution and communication.”
“I've had the pleasure of knowing Mark for more than a decade, and I've always admired his work and recommended him to portfolio company founders… Mark took the existing v0 of the Asylum brand and pushed it forward in ways that feel both true to our original spirit and fresh for what's ahead. The new wordmark and identity are sharper, clearer, and more memorable.”
“Mark brings the full package: deep product understanding, sharp messaging, and world-class brand design. He helped craft Liquid Collective's brand from the ground up, making it the category leader in decentralized staking.”
— Evan Weiss, COO, Alluvial
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Mark Forscher founded Under After in 2008 after spending five years as Creative Director for Newsweek, ABC News, and Code and Theory. Alongside the studio, he served as CMO at Alluvial (Liquid Collective: zero to $374M+ TVL), Design Lead at Coinbase Cloud, and Head of Brand and Design at Bison Trails (zero to $30B staked assets and acquisition by Coinbase in 2021).
Mark holds an MFA in Design & Technology from Parsons School of Design in NYC and has been recognized by TechCrunch as a Verified Expert Brand Designer. This combination of creative leadership and marketing roles informs Under After's approach to brand strategy, communications, and design.