Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
2015 ➼ Brand Identity

Rubicon​—​the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B

Atlanta-based Rubicon Global "is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology platform, the company provides comprehensive waste stream solutions that enable companies and governments to reduce expenses, increase recycling, and find economic value in their waste. Rubicon’s goal is to create sustainable solutions for businesses, governments and the planet."

I was hired to redo Rubicon's visual identity in mid-2015. The result is a fresh alternative to the company's previous identity, reflecting their position as an innovative leader in waste management and the circular economy. The brand symbol is a play on the recycling symbol, made up of r's. With 60,000 locations in its network, Rubicon Global is valued at $1B and includes Leonardo DiCaprio as an investor.

 

We are thrilled with his work and look forward to continued collaboration!

Mark created a new brand identity for our company. He is obviously quite creative, but is also professional and responsive. It was a pleasure to work with him. We are thrilled with his work and look forward to continued collaboration!"
—Elizabeth Montoya / Rubicon / VP Investor Relations
Jun 2015
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Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
    Fatherly design by Under After
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
    Depthkit design by Under After
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
    Beam design by Under After
  • an initiative that raises money for progressive charities 

    Product Design
    2017
    Project Resist design by Under After
  • my musical alter-ego 

    Brand Identity, Design
    2016
    Lost Waves design by Under After
  • smart, modern life insurance 

    Brand Identity
    2016
    Fabric design by Under After
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
    Morris Industries design by Under After
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
    Alluvium design by Under After
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
    Aura design by Under After
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
    Keeper design by Under After
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
    Picnic design by Under After
  • an accelerated online learning platform 

    Brand Identity
    2014
    One Month design by Under After
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
    Respera design by Under After
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
    Data & Society design by Under After
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013
    Poncho design by Under After