Rubicon design by Under After

Visual identity for Rubicon—a “leading provider of sustainable waste and re­cycling solutions” valued at $1B

2015 · Services: Brand Identity

Atlanta-based Rubicon Global "is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology platform, the company provides comprehensive waste stream solutions that enable companies and governments to reduce expenses, increase recycling, and find economic value in their waste. Rubicon’s goal is to create sustainable solutions for businesses, governments and the planet."

I was hired to redo Rubicon's visual identity in mid-2015. The result is a fresh alternative to the company's previous identity, reflecting their position as an innovative leader in waste management and the circular economy. The brand symbol is a play on the recycling symbol, made up of r's. With 60,000 locations in its network, Rubicon Global is valued at $1B and includes Leonardo DiCaprio as an investor.


We are thrilled with his work and look forward to continued collaboration!

Mark created a new brand identity for our company. He is obviously quite creative, but is also professional and responsive. It was a pleasure to work with him. We are thrilled with his work and look forward to continued collaboration!"
—Elizabeth Montoya / Rubicon / VP Investor Relations
Jun 2015
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