Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
Rubicon design by Under After
2015 ➼ Brand Identity

Rubicon​—​the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B

Atlanta-based Rubicon Global "is the worldwide leader in sustainable, cloud-based waste and recycling solutions. Using its proprietary technology platform, the company provides comprehensive waste stream solutions that enable companies and governments to reduce expenses, increase recycling, and find economic value in their waste. Rubicon’s goal is to create sustainable solutions for businesses, governments and the planet."

I was hired to redo Rubicon's visual identity in mid-2015. The result is a fresh alternative to the company's previous identity, reflecting their position as an innovative leader in waste management and the circular economy. The brand symbol is a play on the recycling symbol, made up of r's. With 60,000 locations in its network, Rubicon Global is valued at $1B and includes Leonardo DiCaprio as an investor.

 

We are thrilled with his work and look forward to continued collaboration!

Mark created a new brand identity for our company. He is obviously quite creative, but is also professional and responsive. It was a pleasure to work with him. We are thrilled with his work and look forward to continued collaboration!"
—Elizabeth Montoya / Rubicon / VP Investor Relations
Jun 2015
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Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
  • an initiative that raises money for progressive charities 

    Product Design
    2017
  • my musical alter-ego 

    Brand Identity, Design
    2016
  • smart, modern life insurance 

    Brand Identity
    2016
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
  • an accelerated online learning platform 

    Brand Identity
    2014
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013