Under After

Naming, brand identity, and packaging for a regenerative skincare brand.2013

Respera
Respera luxury skincare brand identity logo and visual system Respera regenerative skincare product packaging design Respera brand identity applied across product usage Respera beauty brand color palette and typography system Respera skincare packaging system and product applications Respera skincare bottle and packaging detail in use Respera luxury beauty brand stationery and collateral design Respera skincare brand guidelines and usage system Respera skincare product line styled for retail Respera product packaging design details and applications Respera skincare packaging applied in context Respera regenerative skincare complete brand identity system

“We hired Mark to develop our brand identity from the ground up. He was a pleasure to work with. Mark was extremely flexible and worked with us to find the best paths forward as we progressed. He was able to corral, interpret and distill multiple (and largely disparate) opinions during the process, which was no small task in our group. Mark is an elite-level talent in multiple areas, and importantly, a man of his word.”

— Brian Yee, Co-Founder & Managing Director, Respera

A San Francisco founding team developed regenerative skincare products that promoted skin repair and regeneration, but needed a name and visual system that could convey efficacy while standing out on premium beauty retail shelves.

Under After named the company Respera and created the brand identity and product packaging system in collaboration with designer Ed Nacional. The identity balances luxury positioning with scientific credibility, using clean typography and minimal design elements that convey both sophistication and product efficacy.

Services: Naming, Brand Identity, Packaging

Collaboration: Ed Nacional (Designer)