Naming and brand identity for Respera—a regenerative skincare company2013 · Services: Naming / Brand Identity / Packaging
Respera is a luxury skincare company based in San Francisco, offering an array of products that effectively promote skin repair and regeneration. I was hired to name the company, design the brand identity and product packaging, and create detailed brand guidelines. I contracted Ed Nacional to work on the project as well.
The name Respera is an acronym for the benefits the product line offers, emphasizing its efficacy: revive, enhance, strengthen, purify, effect, restore, activate.