Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
2015 ➼ Brand Identity, Product

Keeper​—​a text-based virtual assistant

Keeper is a helpful text-based virtual assistant intended to reduce the frustrations of forgetting the things you need to remember in an information-saturated world. There’s no app, just a number you text to engage with Keeper. (Keeper launched months before Facebook's M Messenger product.)
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
 
Engaged during the early concept phase, I helped define the product feature set and strategy, working with the Keeper team to quickly test and iterate on the user experience and user acquisition.
Keeper design by Under After
Keeper design by Under After
 

I crafted Keeper’s tone, establishing a personality and approach that the Keeper team could follow for future messages and iterations of the product. Since there is no app, Keeper's visual identity is anchored in the visuals available through text messages: emojis.

I also designed a series of Facebook ads to test variations of the experience with different targeted audiences.

Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
 

Really enjoyed working with Mark and strongly recommend him!

Mark worked with us closely to hash out a txt-based digital assistant (getkeeper.com). He helped us with initial direction, designing/building our landing pages (in a unique format, since there is no app) and provided valuable input on the tone/brand of the product. Really enjoyed working with Mark and strongly recommend him!"
—Aseem Sood / Keeper / Co-Founder
Jul 2015
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Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
  • an initiative that raises money for progressive charities 

    Product Design
    2017
  • my musical alter-ego 

    Brand Identity, Design
    2016
  • smart, modern life insurance 

    Brand Identity
    2016
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
  • an accelerated online learning platform 

    Brand Identity
    2014
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013