Keeper design by Under After
2015 ➼ Brand Identity, Product

Keeper​—​a text-based virtual assistant

Keeper is a helpful text-based virtual assistant intended to reduce the frustrations of forgetting the things you need to remember in an information-saturated world. There’s no app, just a number you text to engage with Keeper. (Keeper launched months before Facebook's M Messenger product.)
Keeper design by Under After
Keeper design by Under After
 
Engaged during the early concept phase, I helped define the product feature set and strategy, working with the Keeper team to quickly test and iterate on the user experience and user acquisition.
Keeper design by Under After
Keeper design by Under After
 

I crafted Keeper’s tone, establishing a personality and approach that the Keeper team could follow for future messages and iterations of the product. Since there is no app, Keeper's visual identity is anchored in the visuals available through text messages: emojis.

I also designed a series of Facebook ads to test variations of the experience with different targeted audiences.

Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
 

Really enjoyed working with Mark and strongly recommend him!

Mark worked with us closely to hash out a txt-based digital assistant (getkeeper.com). He helped us with initial direction, designing/building our landing pages (in a unique format, since there is no app) and provided valuable input on the tone/brand of the product. Really enjoyed working with Mark and strongly recommend him!"
—Aseem Sood / Keeper / Co-Founder
Jul 2015
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