Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
2015 ➼ Brand Identity, Product

Keeper​—​a text-based virtual assistant

Keeper is a helpful text-based virtual assistant intended to reduce the frustrations of forgetting the things you need to remember in an information-saturated world. There’s no app, just a number you text to engage with Keeper. (Keeper launched months before Facebook's M Messenger product.)
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
 
Engaged during the early concept phase, I helped define the product feature set and strategy, working with the Keeper team to quickly test and iterate on the user experience and user acquisition.
Keeper design by Under After
Keeper design by Under After
 

I crafted Keeper’s tone, establishing a personality and approach that the Keeper team could follow for future messages and iterations of the product. Since there is no app, Keeper's visual identity is anchored in the visuals available through text messages: emojis.

I also designed a series of Facebook ads to test variations of the experience with different targeted audiences.

Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
Keeper design by Under After
 

Really enjoyed working with Mark and strongly recommend him!

Mark worked with us closely to hash out a txt-based digital assistant (getkeeper.com). He helped us with initial direction, designing/building our landing pages (in a unique format, since there is no app) and provided valuable input on the tone/brand of the product. Really enjoyed working with Mark and strongly recommend him!"
—Aseem Sood / Keeper / Co-Founder
Jul 2015
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Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
    Fatherly design by Under After
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
    Depthkit design by Under After
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
    Beam design by Under After
  • an initiative that raises money for progressive charities 

    Product Design
    2017
    Project Resist design by Under After
  • my musical alter-ego 

    Brand Identity, Design
    2016
    Lost Waves design by Under After
  • smart, modern life insurance 

    Brand Identity
    2016
    Fabric design by Under After
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
    Morris Industries design by Under After
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
    Alluvium design by Under After
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
    Aura design by Under After
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
    Rubicon design by Under After
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
    Picnic design by Under After
  • an accelerated online learning platform 

    Brand Identity
    2014
    One Month design by Under After
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
    Respera design by Under After
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
    Data & Society design by Under After
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013
    Poncho design by Under After