Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
2017 ➼ Brand Identity

Depthkit​—​a “volumetric video capture toolkit” for inno­vative AR/VR storytellers

Depthkit is a toolkit for accessible volumetric video capture. By adding a sensor to a video camera, anyone can capture, edit and publish volumetric video experiences with Depthkit's product.

Depthkit enables artists, filmmakers and video game creators to easily incorporate volumetric video into their work. From Google Virtual Arts Sessions to Eminem's Rap God music video, Depthkit powers storytellers working in VR, AR, emotionally resonant interactive web experiences and interactive documentary films.

I was hired to rethink Depthkit's brand identity. The result is an identity system based on vibrant and bold color combinations with a symbol inspired by spatial mapping of color to an abstract form.

Depthkit design by Under After
Depthkit design by Under After

The brand symbol plays with perceptions of overlapping forms and color mapping based on depth in a 3D space. The symbol is unusual and avoids many of the tropes of brands working in the AR/VR space.

Depthkit design by Under After Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After
Depthkit design by Under After

Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
  • an initiative that raises money for progressive charities 

    Product Design
    2017
  • my musical alter-ego 

    Brand Identity, Design
    2016
  • smart, modern life insurance 

    Brand Identity
    2016
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
  • an accelerated online learning platform 

    Brand Identity
    2014
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013