Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
2016 ➼ Brand Identity

Fabric​—​smart, modern life insurance

Fabric was founded by Adam Erlebacher and Steven Surgnier to make financial security accessible to everyone by offering affordable life insurance with simple plans available within minutes. I was hired to create a distinctive visual identity for the new company to establish Fabric as “safe, stable and trustworthy” with an “easy, smart and inviting” personality.

Fabric design by Under After
Fabric design by Under After

The symbol is made up of simple shapes to form an abstract F. Each point in the symbol can be a different color or shape (e.g. circle, triangle, or square) enabling near infinite variations on a simple form. A distinctive wordmark paired with a playful design system creates an engaging visual language for the brand.

Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After

Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
    Fatherly design by Under After
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
    Depthkit design by Under After
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
    Beam design by Under After
  • an initiative that raises money for progressive charities 

    Product Design
    2017
    Project Resist design by Under After
  • my musical alter-ego 

    Brand Identity, Design
    2016
    Lost Waves design by Under After
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
    Morris Industries design by Under After
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
    Alluvium design by Under After
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
    Aura design by Under After
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
    Rubicon design by Under After
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
    Keeper design by Under After
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
    Picnic design by Under After
  • an accelerated online learning platform 

    Brand Identity
    2014
    One Month design by Under After
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
    Respera design by Under After
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
    Data & Society design by Under After
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013
    Poncho design by Under After