Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
2016 ➼ Brand Identity

Fabric​—​smart, modern life insurance

Fabric was founded by Adam Erlebacher and Steven Surgnier to make financial security accessible to everyone by offering affordable life insurance with simple plans available within minutes. I was hired to create a distinctive visual identity for the new company to establish Fabric as “safe, stable and trustworthy” with an “easy, smart and inviting” personality.

Fabric design by Under After
Fabric design by Under After

The symbol is made up of simple shapes to form an abstract F. Each point in the symbol can be a different color or shape (e.g. circle, triangle, or square) enabling near infinite variations on a simple form. A distinctive wordmark paired with a playful design system creates an engaging visual language for the brand.

Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After
Fabric design by Under After

Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
  • an initiative that raises money for progressive charities 

    Product Design
    2017
  • my musical alter-ego 

    Brand Identity, Design
    2016
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
  • an accelerated online learning platform 

    Brand Identity
    2014
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013