Fabric—smart, modern life insurance
Fabric was founded by Adam Erlebacher and Steven Surgnier to make financial security accessible to everyone by offering affordable life insurance with simple plans available within minutes. I was hired to create a distinctive visual identity for the new company to establish Fabric as “safe, stable and trustworthy” with an “easy, smart and inviting” personality.
The symbol is made up of simple shapes to form an abstract F. Each point in the symbol can be a different color or shape (e.g. circle, triangle, or square) enabling near infinite variations on a simple form. A distinctive wordmark paired with a playful design system creates an engaging visual language for the brand.