Brand identity and website for Pathlight, a NYC-based venture fund.2026

“We came to Mark with a pretty vague idea of what we wanted Pathlight to look and feel like. He spent the time upfront to really understand who we are as a firm and what we cared about, and then used that to push us toward something distinct when even our own directions were all over the place. The result is a brand and website that genuinely feels like us, and a workflow simple enough that our team can keep it updated ourselves. I've worked with some of the supposed “biggest + best” branding agencies in my career, and honestly Mark is heads and shoulders above them on execution and communication. I now send every single one of our portfolio companies his way too!”