Temporal is an agriculture-focused startup that helps crops defend themselves against weather and climate stress. Under After created the visual identity, featuring a plant bookmark symbol, and website that explains how Temporal's technology lets plants remember what they already know.
“We had a compelling story about our technology, but Mark helped us make it more accessible. He gave us our best tagline: Plants have memories too. The bookmark-leaf symbol instantly communicates what we do. The brand imagery positions us differently. Instead of looking like an AgTech startup, we stand out as a company that respects agricultural tradition while advancing the science. I highly recommend Mark as a creative partner and am thrilled with the outcome of our work together.”
Temporal's technology is an elegant solution to an age-old problem for growers: preparing crops for unpredictable weather. The visual identity centers on a leaf-bookmark symbol, representing how Temporal uses "molecular bookmarks" to help plants find the information that unlocks their built-in defenses to stress.
"Plants have memory too" is part of the messaging developed by Under After: a simple hook to help growers understand the product.
Temporal addresses a market of $50B in annual U.S. crop losses, offering approximately 15-20% yield protection during heat waves. Temporal is backed by Notation Capital, Alt Capital, and Night Capital.