Temporal
(2025)
Brand Strategy
Brand Identity
Web Design & Dev

Temporal is an agriculture-focused startup that helps crops defend themselves against weather and climate stress. Under After created the visual identity, featuring a plant bookmark symbol, and website that explains how Temporal's technology lets plants remember what they already know.

Temporal
Temporal brand concept: Plant DNA as encyclopedia with epigenetic bookmarks Temporal brand imagery showing visual identity applications Temporal brand applications showing Plants have memories too messaging

Temporal's technology is an elegant solution to an age-old problem for growers: preparing crops for unpredictable weather. The visual identity centers on a leaf-bookmark symbol, representing how Temporal uses "molecular bookmarks" to help plants find the information that unlocks their built-in defenses to stress.



Temporal website displayed on iPad showing homepage design Temporal website homepage design Temporal business card design Temporal origin story typography using Noto Serif Temporal brand messaging: Plants have memories too

"Plants have memory too" is part of the messaging developed by Under After: a simple hook to help growers understand the product.

Temporal addresses a market of $50B in annual U.S. crop losses, offering approximately 15-20% yield protection during heat waves. Temporal is backed by Notation Capital, Alt Capital, and Night Capital.