Rubicon is a cloud-based waste and recycling technology platform that helps companies reduce expenses and increase recycling. Under After created the visual identity, featuring a distinctive twist on the recycling symbol made of overlapping R's, positioning the company as an innovation leader in sustainable waste management.
Rubicon is an Atlanta-based waste and recycling technology platform serving 60,000 business locations. The company provides cloud-based waste stream solutions that help clients reduce expenses, increase recycling, and find economic value in waste. Investors include Leonardo DiCaprio.
Under After designed Rubicon's visual identity in 2015. The brand symbol reimagines the recycling icon using overlapping R's, a visual representation of circular economy innovation.
“Mark created a new brand identity for our company. He is obviously quite creative, but is also professional and responsive. It was a pleasure to work with him. We are thrilled with his work and look forward to continued collaboration!”
Rubicon reached a $1B valuation in 2017 following a $50M funding round. The company's technology platform serves businesses and municipalities, including partnerships with the City of Atlanta. Media coverage includes Forbes, Inc., Vanity Fair, and The Wall Street Journal.
