Rubicon is a cloud-based waste and recycling technology platform that helps companies reduce expenses and increase recycling. Under After created the visual identity, featuring a distinctive twist on the recycling symbol made of overlapping R's, positioning the company as an innovation leader in sustainable waste management.
Rubicon is an Atlanta-based waste and recycling technology platform serving 60,000 business locations. The company provides cloud-based waste stream solutions that help clients reduce expenses, increase recycling, and find economic value in waste. Investors include Leonardo DiCaprio.
Under After designed Rubicon's visual identity in 2015. The brand symbol reimagines the recycling icon using overlapping R's, a visual representation of circular economy innovation.
Rubicon reached a $1B valuation in 2017 following a $50M funding round. The company's technology platform serves businesses and municipalities, including partnerships with the City of Atlanta. Media coverage includes Forbes, Inc., Vanity Fair, and The Wall Street Journal.
