Luxury skincare brands compete through ingredient science in a crowded market where differentiation relies on brand identity and packaging. Under After named the company Respera and designed the brand identity and product packaging for regenerative skincare positioned for premium retail.
Respera Skincare Brand Identity, Naming, and Packaging
A San Francisco founding team developed regenerative skincare products that promoted skin repair and regeneration, but needed a name and visual system that could convey efficacy while standing out on premium beauty retail shelves.
Under After named the company Respera and created the brand identity and product packaging system in collaboration with designer Ed Nacional. The identity balances luxury positioning with scientific credibility, using clean typography and minimal design elements that convey both sophistication and product efficacy.
“We hired Mark to develop our brand identity from the ground up. He was a pleasure to work with. Mark was extremely flexible and worked with us to find the best paths forward as we progressed. He was able to corral, interpret and distill multiple (and largely disparate) opinions during the process—which was no small task in our group. Mark is an elite-level talent in multiple areas, and importantly, a man of his word.”
Collaboration: Ed Nacional (Designer)
