Picnic is a Betaworks platform designed to make nonprofit discovery and micro-donations simple. Under After created a brand identity that positioned giving as a light action: convenient, fun, and social. The platform aimed for global impact through aggregated small contributions.
Picnic Micro-Donation Platform Brand Identity
Under After created a brand identity for Picnic, a Betaworks project by Yannell Rodriguez and Jorge Lopez. The platform made it easy to discover and fund nonprofits through small monthly contributions. Users could choose from vetted charitable organizations and set contribution amounts.
Picnic positioned giving as a light action: fun, convenient, and social. The product aimed for global impact through aggregated micro-donations. The project did not launch.
“Working with Mark was awesome! He laid down the process during our first meeting, he took the time to understand our needs and then he went to work. Couldn't be happier with the vision that he came up with—it's fun, playful, and oh-so-right!”
Client team: Yannell Rodriguez (Product Lead), Jorge Lopez (Co-Founder), Betaworks