Laminated Labs is a boutique software and infrastructure collective built by four friends with deep technical chops and a shared love of laminated dough. The brand identity is a distinctive combination of croissants, rubber hose animation, playful interaction design, and a clean brand symbol.

"We gave Mark an unreasonably specific brief: create a brand identity for Laminated Labs that feels serious about the work, but is not self-serious. Also, make it croissant-forward. The result is baked to perfection. The brand is confident, weird, stylish, and totally us. Even the walking croissant animation feels like part of the team.”