Fabric
(2016)
Brand Identity

Under After created the visual identity for Fabric, a modern life insurance platform making financial security accessible through simple, affordable plans.

Fabric

Fabric is a life insurance company that makes financial security accessible by offering affordable life insurance with simple plans available within minutes. Under After created the visual identity to establish Fabric as safe, stable, and trustworthy with an easy, smart, and inviting personality.



Fabric brand symbol modular system showing variable colored points forming abstract F lettermark Fabric brand identity color palette showing blue, coral, green, and yellow accents with gray neutrals

The symbol is made up of simple shapes to form an abstract F. Each point in the symbol can be a different color or shape (circle, triangle, or square) enabling near infinite variations on a simple form.

The wordmark combines rounded letterforms with geometric precision. The modular symbol system provides flexible applications across product interfaces, marketing materials, and physical environments.



Fabric wordmark in rounded geometric typeface with accompanying typography system Fabric brand identity applied to business cards, app icons, and tote bags Fabric brand pattern system using symbol variations in grid layouts Fabric brand collateral including letterhead, envelopes, and business cards with color accents Fabric mobile app interface mockups showing life insurance plan selection screens Fabric brand identity guidelines showing logo clearspace and usage specifications Fabric brand applied to office environment signage and wall graphics Fabric brand stationery system including letterhead, folders, and note cards Fabric brand identity comprehensive guide showing typography, color, and symbol usage

Fabric raised $30.5 million across multiple funding rounds from investors including Bessemer Venture Partners, Guardian Life, Nippon Life, Samsung Ventures, and CNO Financial Group. The company was acquired by Western & Southern Financial Group in January 2022.

Services: Brand Identity Design







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