Under After created the visual identity for Fabric, a modern life insurance platform making financial security accessible through simple, affordable plans.
Fabric is a life insurance company that makes financial security accessible by offering affordable life insurance with simple plans available within minutes. Under After created the visual identity to establish Fabric as safe, stable, and trustworthy with an easy, smart, and inviting personality.
The symbol is made up of simple shapes to form an abstract F. Each point in the symbol can be a different color or shape (circle, triangle, or square) enabling near infinite variations on a simple form.
The wordmark combines rounded letterforms with geometric precision. The modular symbol system provides flexible applications across product interfaces, marketing materials, and physical environments.
Fabric raised $30.5 million across multiple funding rounds from investors including Bessemer Venture Partners, Guardian Life, Nippon Life, Samsung Ventures, and CNO Financial Group. The company was acquired by Western & Southern Financial Group in January 2022.
Services: Brand Identity Design