Data ethics was starting to enter mainstream public discourse in 2013. Under After created the visual identity for Data & Society Research Institute that established the brand foundation for danah boyd's New York think tank examining technology policy issues.
Data & Society Research Institute Brand Identity and Website
In 2013, danah boyd founded Data & Society Research Institute to examine social, technical, ethical, legal, and policy issues emerging from data-centric technology. The New York think tank required a visual identity that could establish credibility with researchers, journalists, and policy makers while remaining accessible beyond academic institutions.
Under After created the visual identity system, marketing materials, event collateral for conferences, and initial website. The identity positioned Data & Society as a serious research institution, helping establish the organization's brand.
Founded by danah boyd