Asylum is a venture firm dedicated to the creative act of building companies. Nearly a year after Asylum's initial launch, Under After delivered an expansive visual identity including a new wordmark, color palette, typography system, illustration set, and refreshed website: a richer expression of the artistic and optimistic feel of the Asylum brand.


“I've had the pleasure of knowing Mark for more than a decade, and I've always admired his work and recommended him to portfolio company founders (who also love him). So when we finally got the chance to work with him directly on Asylum, we jumped at the chance.
Mark took the existing v0 of the Asylum brand and pushed it forward in ways that feel both true to our original spirit and fresh for what’s ahead. The new wordmark and identity are sharper, clearer, and more memorable; And the entire brand serves as important foundation for all the other iterations and experiments we plan to do together in the future.
Finally, Mark is a true professional, highly communicative, opinionated when it matters, responsive and timely, and just a real pleasure to work with and learn from.”









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