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Client Focus

Under After takes on brand strategy and identity projects for early-stage startups building in technical or emerging categories. Projects typically address positioning clarity, visual identity systems, naming strategy, and go-to-market messaging before launch. For later-stage companies, Mark Forscher works as a fractional creative partner to scale thought leadership content, brand storytelling, and strategic communications.

Mark Forscher served as CMO at Alluvial and led brand and design work at early-stage startups and established media companies. This operational background informs how Under After approaches brand work: translating technical concepts and complex product stories into clear positioning and a strong brand that supports business growth and customer acquisition.



Interested in working together?

Reach out through the contact form below to discuss a project. Include timeline, budget range, and the specific brand or positioning challenge to address.