Select brand strategy and design work
Brand Portfolio
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Bison Trails
Brand identity, design, marketing, web development, and more for Bison Trails, an infrastructure-as-a-service company acquired by Coinbase 2021 with $30b+ assets staked (2019).
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Alluvial
Naming, brand identity, design, web development, and more for Alluvial, an enterprise-grade staking software company (2023).
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Liquid Collective
Naming, brand identity, design, web development, and more for Liquid Collective, an institutional-focused liquid staking protocol (2023) w/ $1.669b TVL staked as of Sep 2025.
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NORS
Naming, brand identity, design, web development, and more for NORS, an Ethereum node operator risk standard collectively and collaboratively defined by industry experts (2024).
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Rubicon
Brand identity for Rubicon, a provider of sustainable waste and recycling solutions (2015). IPO on NYSE in 2022.
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Asylum
Brand identity, design, and website development for Asylum, a venture firm dedicated to the creative act of building companies (2025).
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And many more...
Select Work
- Lost Waves 2025
- Temporal 2025
- Asylum 2025
- Laminated Labs 2025
- Arwen 2019
- NYC Cannabis Parade 2019
- Extra Crunch 2018
- Scout 2018
- Fatherly 2018
- Depthkit 2017
- Beam 2017
- Fabric 2016
- Aura 2015
- Rubicon 2015
- Keeper 2015
- Picnic 2015
- Respera 2013
- Data & Society 2013
- Poncho 2013
Client Focus
Under After takes on brand strategy and identity projects for early-stage startups building in technical or emerging categories. Projects typically address positioning clarity, visual identity systems, naming strategy, and go-to-market messaging before launch. For later-stage companies, Mark Forscher works as a fractional creative partner to scale thought leadership content, brand storytelling, and strategic communications.
Mark Forscher served as CMO at Alluvial and led brand and design work at early-stage startups and established media companies. This operational background informs how Under After approaches brand work: translating technical concepts and complex product stories into clear positioning and a strong brand that supports business growth and customer acquisition.
Interested in working together?
Reach out through the contact form below to discuss a project. Include timeline, budget range, and the specific brand or positioning challenge to address.