Picnic design by Under After
Picnic design by Under After
Picnic design by Under After
Picnic design by Under After
Picnic design by Under After
Picnic design by Under After
Picnic design by Under After
Picnic design by Under After
2015 ➼ Brand Identity

Picnic​—​a platform to discover and fund non-profits with micro-⁠donations

I was hired to create a compelling brand identity for Picnic, a Betaworks project by Yannell Rodriguez and Jorge Lopez. The product's goal was to make it easy to discover and fund the non-profits you care about. The imagined user experience involved choosing from vetted charitable organizations and setting a monthly contribution amount.

Picnic wanted to make giving a “light action”—fun, convenient and social and aimed to have a global impact through the aggregate of a wave of microdonations. Sadly, Picnic never launched. 😢

Picnic design by Under After
Picnic design by Under After
 

The identity was based on a simple system. The container shape for the Picnic wordmark could be anything: from abstract to recognizable. Custom iconography was created for the main categories of non-profits.

Picnic design by Under After
Picnic design by Under After
Picnic design by Under After
Picnic design by Under After

Picnic design by Under After
 

We brought Mark on-board to do our brand identity and he absolutely nailed it.

Working with Mark was awesome! He laid down the process during our first meeting, he took the time to understand our needs and then he went to work. Couldn't be happier with the vision that he came up with—it's fun, playful, and oh-so-right!"
—Yannell Rodriguez / Picnic / Co-Founder
May 2015
View more testimonials →

Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
  • an initiative that raises money for progressive charities 

    Product Design
    2017
  • my musical alter-ego 

    Brand Identity, Design
    2016
  • smart, modern life insurance 

    Brand Identity
    2016
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
  • an accelerated online learning platform 

    Brand Identity
    2014
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013