Picnic—a platform to discover and fund non-profits with micro-donations
I was hired to create a compelling brand identity for Picnic, a Betaworks project by Yannell Rodriguez and Jorge Lopez. The product's goal was to make it easy to discover and fund the non-profits you care about. The imagined user experience involved choosing from vetted charitable organizations and setting a monthly contribution amount.
Picnic wanted to make giving a “light action”—fun, convenient and social and aimed to have a global impact through the aggregate of a wave of microdonations. Sadly, Picnic never launched. 😢
The identity was based on a simple system. The container shape for the Picnic wordmark could be anything: from abstract to recognizable. Custom iconography was created for the main categories of non-profits.