Under After

Playful brand identity for a micro-donation platform.2015

Picnic

Donors face choice paralysis when selecting from thousands of organizations, along with uncertainty about nonprofit credibility and fund allocation.

Picnic, a Betaworks project by Yannell Rodriguez and Jorge Lopez, made giving lightweight, offering vetted nonprofit options with small monthly contribution amounts users could adjust anytime.

Under After created a playful brand identity that positioned giving as a light action: fun, convenient, and social. The platform aimed for global impact through aggregated micro-donations but did not launch.

“Working with Mark was awesome! He laid down the process during our first meeting, he took the time to understand our needs and then he went to work. Couldn't be happier with the vision that he came up with, it's fun, playful, and oh-so-right!”

— Yannell Rodriguez, Co-Founder, Picnic
Picnic charitable giving platform brand identity logo variations Picnic donation app brand color palette and visual system Picnic nonprofit discovery platform brand applications Picnic micro-donation brand identity stationery system Picnic social giving platform brand guidelines and usage Picnic charitable platform complete brand identity system

Services: Brand Identity

Client team: Yannell Rodriguez (Product Lead), Jorge Lopez (Co-Founder), Betaworks.