Under After

Under After is a brand innovation studio founded and run by Mark Forscher, a seasoned creative leader.

Founder

Mark Forscher founded Under After in 2008 after spending five years as Creative Director for Newsweek, ABC News, and Code and Theory. Since launching the studio, he has led brand and marketing operations for growth-stage companies including serving as CMO at Alluvial (Liquid Collective: zero to $374M+ TVL), Design Lead at Coinbase Cloud, and Head of Brand and Design at Bison Trails (zero to $30B staked assets and acquisition by Coinbase in 2021).

Mark holds an MFA in Design & Technology from Parsons School of Design in NYC and has been recognized by TechCrunch as a Verified Expert Brand Designer. This combination of creative leadership and marketing roles informs Under After's approach to brand strategy, communications, and design. The studio operates as a focused solo practice with Mark working directly with clients and bringing in specialized collaborators as projects require.

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Mark Forscher, Founder of Under After

Services

  • Brand Strategy

    Positioning work that clarifies how you compete, who you serve, and what you stand for in market.

    Positioning
    Messaging
    Brand architecture
    Brand voice
  • Naming

    Brand naming balances ambition with practical constraints: domain availability, trademark clearance, and international considerations.

    Brand naming strategy
    Research
    Naming architecture for product lines
  • Visual Identity Design

    Brand design systems built for scale: flexible enough for growth, specific enough to maintain consistency across teams and channels.

    Logo development
    Typography systems
    Color systems
    Creative direction
    Motion & interaction design
  • Founder Thought Leadership

    Executive content that builds authority and drives awareness, from fundraising announcements to media commentary.

    Announcements
    Origin stories
    Executive ghostwriting
    Thought leadership
    Media commentary
  • Communications Strategy

    Frameworks for how you communicate across channels: from messaging architecture to crisis protocols.

    Messaging architecture
    Content strategy
    Channel prioritization
    Crisis protocols
  • Creative Direction

    Ongoing partnership and guidance to achieve business goals.

    Brand evolution
    Campaign development
    Product launches
    Sales enablement
  • Web Development

    Web development optimized for conversion and performance: clear communication meets technical excellence.

    Information architecture
    Copywriting
    Design
    Development
    Interaction design

    Websites built with Webflow, Jekyll, Tailwind, and agentic AI development best practices.

Creative Experimentation

Beyond client work, Under After serves as a platform for creative exploration across multiple disciplines: visual archives, design products, and experimental music releases.

Visual Journal — Creative archives and visual experimentation
Under After Shop — Design-forward products and apparel
Under After Records — Late night and experimental music releases

Brand Portfolio








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studio@underafter.com