Under After is a brand innovation studio founded and run by Mark Forscher, a seasoned creative leader.
Founder
Mark Forscher founded Under After in 2008 after spending five years as Creative Director for Newsweek, ABC News, and Code and Theory. Since launching the studio, he has led brand and marketing operations for growth-stage companies including serving as CMO at Alluvial (Liquid Collective: zero to $374M+ TVL), Design Lead at Coinbase Cloud, and Head of Brand and Design at Bison Trails (zero to $30B staked assets and acquisition by Coinbase in 2021).
Mark holds an MFA in Design & Technology from Parsons School of Design in NYC and has been recognized by TechCrunch as a Verified Expert Brand Designer. This combination of creative leadership and marketing roles informs Under After's approach to brand strategy, communications, and design. The studio operates as a focused solo practice with Mark working directly with clients and bringing in specialized collaborators as projects require.
Services
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Brand Strategy
Positioning work that clarifies how you compete, who you serve, and what you stand for in market.
PositioningMessagingBrand architectureBrand voice -
Naming
Brand naming balances ambition with practical constraints: domain availability, trademark clearance, and international considerations.
Brand naming strategyResearchNaming architecture for product lines -
Visual Identity Design
Brand design systems built for scale: flexible enough for growth, specific enough to maintain consistency across teams and channels.
Logo developmentTypography systemsColor systemsCreative directionMotion & interaction design -
Founder Thought Leadership
Executive content that builds authority and drives awareness, from fundraising announcements to media commentary.
AnnouncementsOrigin storiesExecutive ghostwritingThought leadershipMedia commentary -
Communications Strategy
Frameworks for how you communicate across channels: from messaging architecture to crisis protocols.
Messaging architectureContent strategyChannel prioritizationCrisis protocols -
Creative Direction
Ongoing partnership and guidance to achieve business goals.
Brand evolutionCampaign developmentProduct launchesSales enablement -
Web Development
Web development optimized for conversion and performance: clear communication meets technical excellence.
Information architectureCopywritingDesignDevelopmentInteraction designWebsites built with Webflow, Jekyll, Tailwind, and agentic AI development best practices.
Creative Experimentation
Beyond client work, Under After serves as a platform for creative exploration across multiple disciplines: visual archives, design products, and experimental music releases.
Visual Journal — Creative archives and visual experimentation
Under After Shop — Design-forward products and apparel
Under After Records — Late night and experimental music releases
Brand Portfolio
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Bison Trails
Brand identity, design, marketing, web development, and more for Bison Trails, an infrastructure-as-a-service company acquired by Coinbase 2021 with $30b+ assets staked (2019).
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Alluvial
Naming, brand identity, design, web development, and more for Alluvial, an enterprise-grade staking software company (2023).
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Liquid Collective
Naming, brand identity, design, web development, and more for Liquid Collective, an institutional-focused liquid staking protocol (2023) w/ $1.669b TVL staked as of Sep 2025.
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NORS
Naming, brand identity, design, web development, and more for NORS, an Ethereum node operator risk standard collectively and collaboratively defined by industry experts (2024).
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Rubicon
Brand identity for Rubicon, a provider of sustainable waste and recycling solutions (2015). IPO on NYSE in 2022.
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Depthkit
Brand identity and website design for Depthkit—volumetric video capture tools for AR/VR storytellers (2017).
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Asylum
Brand identity, design, and website development for Asylum, a venture firm dedicated to the creative act of building companies (2025).
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And many more...
Start a Conversation
Ready to start a conversation?
studio@underafter.com