Beam design by Under After
2017 ➼ Brand Identity

Beam​—​an advanced transaction monitoring engine for banks and financial institutions

Beam is a venture-backed regulatory technology (“regtech”) software company based in the San Francisco Bay Area. Ben Duranske and Andreas Bayer co-founded the company to provide an advanced transaction monitoring engine for banks and financial institutions. The founders are industry veterans with deep experience in compliance, regulatory affairs, machine learning, and data.

I was hired to rename CCO Box and create a bold new brand identity that would resonate with financial instutions and within the fintech industry.

Beam’s visual identity is built around the dual meaning of the name: 1. A sturdy, solid and foundational beam (e.g. steel, to support the roof or floor above). 2. A beam of light: quick, focused and weightless. Contrast between solid and light is the theme that inspired the visual identity.

Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
 

Under After, led by Mark Forscher, came to us from a very good recommendation and still managed to exceed our high expectations.

Under After, led by Mark Forscher, came to us from a very good recommendation and still managed to exceed our high expectations. For our renaming project, Mark expertly guided us through the process of selecting from a variety of creative naming options he created and selected based on our own goals and expectations for the brand. For our visual identity, Mark produced a fantastic look that met every single one of our goals. Throughout both processes he was professional, prompt, and a pleasure to work with. We will unquestionably work with Mark on future projects and I could not more strongly recommend him and Under After.
—Benjamin Duranske / Beam / Co-Founder & CEO
Jun 2017
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