Beam is a venture-backed regulatory technology (“regtech”) software company based in the San Francisco Bay Area. Ben Duranske and Andreas Bayer co-founded the company to provide an advanced transaction monitoring engine for banks and financial institutions. The founders are industry veterans with deep experience in compliance, regulatory affairs, machine learning, and data.
I was hired to rename CCO Box and create a bold new brand identity that would resonate with financial instutions and within the fintech industry.
Beam’s visual identity is built around the dual meaning of the name: 1. A sturdy, solid and foundational beam (e.g. steel, to support the roof or floor above). 2. A beam of light: quick, focused and weightless. Contrast between solid and light is the theme that inspired the visual identity.