Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
2017 ➼ Brand Identity

Beam​—​an advanced transaction monitoring engine for banks and financial institutions in SF

Beam is a venture-backed regulatory technology (“regtech”) software company based in the San Francisco Bay Area. Ben Duranske and Andreas Bayer co-founded the company to provide an advanced transaction monitoring engine for banks and financial institutions. The founders are industry veterans with deep experience in compliance, regulatory affairs, machine learning, and data.

I was hired to rename CCO Box and create a bold new brand identity that would resonate with financial instutions and within the fintech industry.

Beam’s visual identity is built around the dual meaning of the name: 1. A sturdy, solid and foundational beam (e.g. steel, to support the roof or floor above). 2. A beam of light: quick, focused and weightless. Contrast between solid and light is the theme that inspired the visual identity.

Beam design by Under After
Beam design by Under After
Beam design by Under After
 

Under After, led by Mark Forscher, came to us from a very good recommendation and still managed to exceed our high expectations.

Under After, led by Mark Forscher, came to us from a very good recommendation and still managed to exceed our high expectations. For our renaming project, Mark expertly guided us through the process of selecting from a variety of creative naming options he created and selected based on our own goals and expectations for the brand. For our visual identity, Mark produced a fantastic look that met every single one of our goals. Throughout both processes he was professional, prompt, and a pleasure to work with. We will unquestionably work with Mark on future projects and I could not more strongly recommend him and Under After.
—Benjamin Duranske / Beam / Co-Founder & CEO
Jun 2017
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Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
    Fatherly design by Under After
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
    Depthkit design by Under After
  • an initiative that raises money for progressive charities 

    Product Design
    2017
    Project Resist design by Under After
  • my musical alter-ego 

    Brand Identity, Design
    2016
    Lost Waves design by Under After
  • smart, modern life insurance 

    Brand Identity
    2016
    Fabric design by Under After
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
    Morris Industries design by Under After
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
    Alluvium design by Under After
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
    Aura design by Under After
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
    Rubicon design by Under After
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
    Keeper design by Under After
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
    Picnic design by Under After
  • an accelerated online learning platform 

    Brand Identity
    2014
    One Month design by Under After
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
    Respera design by Under After
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
    Data & Society design by Under After
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013
    Poncho design by Under After