Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
Beam design by Under After
2017 ➼ Brand Identity

Beam​—​an advanced transaction monitoring engine for banks and financial institutions in SF

Beam is a venture-backed regulatory technology (“regtech”) software company based in the San Francisco Bay Area. Ben Duranske and Andreas Bayer co-founded the company to provide an advanced transaction monitoring engine for banks and financial institutions. The founders are industry veterans with deep experience in compliance, regulatory affairs, machine learning, and data.

I was hired to rename CCO Box and create a bold new brand identity that would resonate with financial instutions and within the fintech industry.

Beam’s visual identity is built around the dual meaning of the name: 1. A sturdy, solid and foundational beam (e.g. steel, to support the roof or floor above). 2. A beam of light: quick, focused and weightless. Contrast between solid and light is the theme that inspired the visual identity.

Beam design by Under After
Beam design by Under After
Beam design by Under After
 

Under After, led by Mark Forscher, came to us from a very good recommendation and still managed to exceed our high expectations.

Under After, led by Mark Forscher, came to us from a very good recommendation and still managed to exceed our high expectations. For our renaming project, Mark expertly guided us through the process of selecting from a variety of creative naming options he created and selected based on our own goals and expectations for the brand. For our visual identity, Mark produced a fantastic look that met every single one of our goals. Throughout both processes he was professional, prompt, and a pleasure to work with. We will unquestionably work with Mark on future projects and I could not more strongly recommend him and Under After.
—Benjamin Duranske / Beam / Co-Founder & CEO
Jun 2017
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Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
  • an initiative that raises money for progressive charities 

    Product Design
    2017
  • my musical alter-ego 

    Brand Identity, Design
    2016
  • smart, modern life insurance 

    Brand Identity
    2016
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
  • an advanced data analytics software company in NYC 

    Brand Identity
    2015
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
  • an accelerated online learning platform 

    Brand Identity
    2014
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013