Under After

Brand & Creative Studio

Under After is a creative studio based in New York, focused on brand identity, strategy, communications, and design for early-stage businesses.

Founded in 2008 by Mark Forscher, an experienced brand leader with a background in design & technology who is dedicated to building category-defining brands.

Case studies coming soon:

Bison Trails: an infrastructure-as-a-service company acquired by Coinbase 2021 with 30B+ assets staked when the brand was sunsetted. SRC
Alluvial: an enterprise-grade staking software company. Raised a total $22.5M. Nov 2024
Liquid Collective: an institutional-focused liquid staking protocol w/ $374M in TVL and 360% growth YoY. Nov 2024
NORS: an Ethereum node operator risk standard collectively and collaboratively defined by industry experts.
Rubicon: a leading provider of sustainable waste and recycling solutions.

Studio services include:

Brand strategy
Identity design
Comms strategy
Creative direction

Contact:

studio@underafter.com

"Mark is the best, from creative to execution. He built Bison Trails into one of the strongest brands in crypto. A fantastic creative partner for any founder. Highly recommend.”

— Aaron Henshaw, Co-Founder of Bison Trails

Notes

Opportunity Before Execution: An approach that makes defining the strategic value of opportunities and executing ideas much more effective. Read time: ~5 min

Opportunity Before Execution: An approach that makes defining the strategic value of opportunities and executing ideas much more effective.

Shop

The Under After Shop features collections of boldly designed apparel, visual puns, and artful home goods. Check out "A Very Difficult Jigsaw Puzzle."

Shop now

Visual Journal / Archives

A collection of images and creations from the archives: 2013—2025.

Explore now

Records

Under After Records publishes late night & experimental music. Recently releases include:

Chasmica, a Lost Waves single
"Life is just a dream", a curated Spotify playlist for deep focus
Everything Is Supposed to Be, a meditative instrumental EP

Contact

Brand & Creative Studio: studio@underafter.com
Shop: shop@underafter.com
Records: records@underafter.com
General: hi@underafter.com