Under After

Brand portfolio

Bison Trails
Brand identity, brand strategy, design, marketing, web development, and more for Bison Trails, an infrastructure-as-a-service company acquired by Coinbase 2021 with $30b+ assets staked (2019).
Alluvial
Naming, brand identity, brand strategy, design, marketing, web development, and more for Alluvial, an enterprise-grade staking software company (2023).
Liquid Collective
Naming, brand identity, brand strategy, design, marketing, web development, and more for Liquid Collective, an institutional-focused liquid staking protocol (2023) w/ $1.669b TVL staked as of Sep 2025.
NORS
Naming, brand identity, design, web development, and more for NORS, an Ethereum node operator risk standard collectively and collaboratively defined by industry experts (2024).
Rubicon
Brand identity for Rubicon, a provider of sustainable waste and recycling solutions (2015). IPO on NYSE in 2022.
Depthkit
Brand identity and website design for Depthkit—volumetric video capture tools for AR/VR storytellers (2017).
Asylum
Brand identity and website for Asylum, a venture firm dedicated to the creative act of building companies (2025).

And many more...

"Mark is the best, from creative to execution. He built Bison Trails into one of the strongest brands in crypto. A fantastic creative partner for any founder. Highly recommend.”

— Aaron Henshaw, Co-Founder of Bison Trails

Client services include:

Brand strategy
Naming
Visual identity design
Comms strategy
Creative direction
Web development

Contact:

studio@underafter.com

Notes

Opportunity Before Execution: define the value of opportunities before executing. Read time: ~5 min

Opportunity Before Execution: An approach that makes defining the strategic value of opportunities and executing ideas much more effective.

Shop

The Under After Shop features collections of boldly designed apparel, visual puns, and artful home goods. Check out "A Very Difficult Jigsaw Puzzle."

Shop now

Visual Journal / Archives

A collection of images and creations from the archives: 2013—2025.

Explore now

Records

Under After Records publishes late night & experimental music. Recently releases include:

Seven Lives Left, a Lost Waves EP.
Chasmica, a Lost Waves single
"Life is just a dream", a curated Spotify playlist for deep focus
Everything Is Supposed to Be, a meditative instrumental EP

Contact

Brand & Creative Studio: studio@underafter.com
Shop: shop@underafter.com
Records: records@underafter.com
General: hi@underafter.com