Under After

Under After is a New York creative studio specializing in brand strategy and identity design for early-stage businesses.

Recent Brand Work

→ What if finding your sound felt like remembering a dream? Under After created a teaser brand identity for Dusty Technology, an audio software company launching in 2026.



Temporal brand wordmark - agriculture & climate resilience startup

→ American farmers lose $50 billion annually to unpredictable weather. Under After created the brand identity for Temporal, an agriculture startup using epigenetics to activate crop defense systems. (2025)



→ Most venture firms brand like institutions. Asylum positioned around the creative act of building companies. Under After expanded the artistic identity system with a new wordmark, color palette, and illustration set to match the philosophy. (2025)



→ Four infrastructure engineers formed a boutique software collective with an unreasonably specific brief: create a brand that feels serious about technical work but not self-serious. Also, make it croissant-forward. Under After delivered rubber hose animation, playful interaction design, and a walking croissant mascot. (2025)



NORS Node Operator Risk Standard brand identity

→ As enterprises allocated billions to Ethereum staking, no industry-wide security standard existed for evaluating node operator risk. Under After created the brand identity for NORS (Node Operator Risk Standard), the first enterprise-grade certification developed by a consortium of 11+ partners including Alluvial, Blockdaemon, Coinbase, Figment, KPMG, PwC, and Aon. (2024)

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Featured Work

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