Under After is a New York creative studio specializing in brand strategy and identity design for early-stage businesses.
Brand Portfolio
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Bison Trails
Brand identity, design, marketing, web development, and more for Bison Trails, an infrastructure-as-a-service company acquired by Coinbase 2021 with $30b+ assets staked (2019).
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Alluvial
Naming, brand identity, design, web development, and more for Alluvial, an enterprise-grade staking software company (2023).
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Liquid Collective
Naming, brand identity, design, web development, and more for Liquid Collective, an institutional-focused liquid staking protocol (2023) w/ $1.669b TVL staked as of Sep 2025.
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NORS
Naming, brand identity, design, web development, and more for NORS, an Ethereum node operator risk standard collectively and collaboratively defined by industry experts (2024).
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Rubicon
Brand identity for Rubicon, a provider of sustainable waste and recycling solutions (2015). IPO on NYSE in 2022.
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Asylum
Brand identity, design, and website development for Asylum, a venture firm dedicated to the creative act of building companies (2025).
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And many more...
Client Services
- Brand strategy
- Naming
- Visual identity design
- Content strategy
- Creative direction
- Design
- Website development
- Consulting
Interested in working together? Reach out to learn more.
Founder
Mark Forscher founded Under After in 2008 after spending five years as Creative Director for Newsweek, ABC News, and Code and Theory. Since launching the studio, he has led brand and marketing operations for growth-stage companies including serving as CMO at Alluvial (Liquid Collective: zero to $374M+ TVL), Design Lead at Coinbase Cloud, and Head of Brand and Design at Bison Trails (zero to $30B staked assets and acquisition by Coinbase in 2021).
Mark holds an MFA in Design & Technology from Parsons School of Design in NYC and has been recognized by TechCrunch as a Verified Expert Brand Designer. This combination of creative leadership and marketing roles informs Under After's approach to brand strategy, communications, and design. The studio operates as a focused solo practice with Mark working directly with clients and bringing in specialized collaborators as projects require.
"Mark is the best, from creative to execution. He built Bison Trails into one of the strongest brands in crypto. A fantastic creative partner for any founder. Highly recommend."
Shop
The Under After Shop features collections of boldly designed apparel, visual puns, and artful home goods.
Approach
Creativity is a practice of experimentation. That's why Under After is also a vehicle to explore the design of branded apparel, creative coding, AI, art & illustration, music composition, and more.
Under After Records
Under After Records publishes late night & experimental music. Recently releases include:
- Seven Lives Left, a Lost Waves EP.
- Chasmica, a Lost Waves single
- "Life is just a dream", a curated Spotify playlist for deep focus
- Everything Is Supposed to Be, a meditative instrumental EP
