Rubicon – Behind the Logo

Rubicon – Behind the Logo design by Under After

Elizabeth Montoya, Vice President of Investor Relations at Rubicon, wrote about the story behind the logo I created for the company. Atlanta-based Rubicon Global is the "leading provider of sustainable waste and re­cycling solutions” valued at $1B :

This summer, Rubicon® will celebrate 10 years of being incorporated. As we look toward the future, we’re also taking the time to reflect on the past—and the development of our unique logo is an important part of that.

Solomon’s knot. That was the inspiration for Rubicon Global’s current logo, a rotation of green (“strong opal,” to be precise) lowercase R’s. That’s what designer and brand strategist Mark Forscher explained to me when I sat down to speak with him recently about the logo design that he came up with for our company.

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