# Temporal — Under After

Under After created the brand identity for Temporal, translating epigenetics research into grower-friendly language. The visual system and plant memory metaphor help differentiate the technology in a $50B crop loss market.

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“We had a compelling story about our technology, but Mark helped us make it more accessible. He gave us our best tagline: Plants have memories too. The bookmark-leaf symbol instantly communicates what we do. The brand imagery positions us differently. Instead of looking like an AgTech startup, we stand out as a company that respects agricultural tradition while advancing the science. I highly recommend Mark as a creative partner and am thrilled with the outcome of our work together.”

— Chuck Frazier, CEO & Founder, Temporal

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*Published by [Under After](https://underafter.com), a brand strategy and design studio founded in 2008.*