# Respera — Under After

Luxury skincare brands compete through ingredient science in a crowded market where differentiation relies on brand identity and packaging. Under After named the company Respera and designed the brand identity and product packaging for regenerative skincare positioned for premium retail.

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“We hired Mark to develop our brand identity from the ground up. He was a pleasure to work with. Mark was extremely flexible and worked with us to find the best paths forward as we progressed. He was able to corral, interpret and distill multiple (and largely disparate) opinions during the process, which was no small task in our group. Mark is an elite-level talent in multiple areas, and importantly, a man of his word.”

— Brian Yee, Co-Founder & Managing Director, Respera

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*Published by [Under After](https://underafter.com), a brand strategy and design studio founded in 2008.*