# Pathlight — Under After

Under After built the brand identity and website for Pathlight, an early-stage venture fund.

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“We came to Mark with a pretty vague idea of what we wanted Pathlight to look and feel like. He spent the time upfront to really understand who we are as a firm and what we cared about, and then used that to push us toward something distinct when even our own directions were all over the place. The result is a brand and website that genuinely feels like us, and a workflow simple enough that our team can keep it updated ourselves. I've worked with some of the supposed “biggest + best” branding agencies in my career, and honestly Mark is heads and shoulders above them on execution and communication. I now send every single one of our portfolio companies his way too!”

— Charley MA, Co-Founder, Managing Partner, Pathlight

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*Published by [Under After](https://underafter.com), a brand strategy and design studio founded in 2008.*