# Numbers — Under After

Under After named Numbers and built the identity and website for a strategic partner in onchain wealth management, with the gravity of established finance.

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Numbers is a strategic partner for onchain wealth management. Under After was hired to lead the naming, brand strategy, visual identity, and website design and development to support the establishment of the new brand. The work merged the old and the new, giving a new crypto-native firm a name and visual identity with the gravity of established finance, timeless yet current. The ubiquitous name matches the company's large ambitions. Numbers are the oldest honest language people have, carrying no agenda and no opinion.

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*Published by [Under After](https://underafter.com), a brand strategy and design studio founded in 2008.*