# Laminated Labs — Under After

Four infrastructure engineers needed a brand that feels serious about technical work but not self-serious. Also, croissant-forward. Under After delivered rubber hose animation and a walking croissant mascot.

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“We gave Mark an unreasonably specific brief: create a brand identity for Laminated Labs that feels serious about the work, but is not self-serious. Also, make it croissant-forward. The result is baked to perfection. The brand is confident, weird, stylish, and totally us. Even the walking croissant animation feels like part of the team.”

— Rob Christensen, Partner, Laminated Labs

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*Published by [Under After](https://underafter.com), a brand strategy and design studio founded in 2008.*