# Data & Society — Under After

Data ethics was starting to enter mainstream public discourse in 2013. Under After created the visual identity for Data & Society Research Institute that established the brand foundation for danah boyd's New York think tank examining technology policy issues.

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In 2013, [danah boyd](<https://danah.org>) founded [Data & Society Research Institute](<https://datasociety.net/>) to examine the social, technical, ethical, legal, and policy issues emerging from data-centric technology. The New York think tank required a visual identity that could establish credibility with researchers, journalists, and policy makers while remaining accessible beyond academic institutions.

Under After created the visual identity system, marketing materials, event collateral for conferences, and initial website. The identity positioned Data & Society as a serious research institution, helping establish the organization's brand.

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*Published by [Under After](https://underafter.com), a brand strategy and design studio founded in 2008.*