# Under After > Under After is a brand strategy and design studio founded in 2008 by Mark Forscher. Creative partner for B2B companies, venture firms, and early-stage startups. ## Markdown Content The following pages are available in machine-readable Markdown format. ### Projects - [Reasoning Project](https://underafter.com/md/work/reasoning-project.md): Under After built the brand identity and website for Reasoning Project, a collective backing the people defining the next era of reasoning. - [Pathlight](https://underafter.com/md/work/pathlight.md): Under After built the brand identity and website for Pathlight, an early-stage venture fund. - [Lost Waves Covers](https://underafter.com/md/work/lost-waves.md): Cover designs spanning a decade of Lost Waves music releases, from 2015 to present. - [Mixcloud](https://underafter.com/md/work/mixcloud.md): Under After designed the cover art for the Lost Waves Material Mix series on Mixcloud, spanning soul, lo-fi, downtempo, jungle, and drum and bass. - [Numbers](https://underafter.com/md/work/numbers.md): Under After named Numbers and built the brand identity and website for a strategic partner bringing institutional wealth management onchain. - [Dusty Technology](https://underafter.com/md/work/dusty-technology.md): Under After created a teaser brand identity for Dusty Technology, an audio software company launching in 2026. - [Lost Waves](https://underafter.com/md/work/lost-waves.md): Artist music platforms default to Bandcamp grids or Spotify playlists. Lost Waves needed something different: an immersive ocean journey built with WebGL. - [Temporal](https://underafter.com/md/work/temporal.md): Under After created the brand identity for Temporal, using a plant-memory metaphor to differentiate its epigenetics tech in a $50B crop-loss market. - [Asylum](https://underafter.com/md/work/asylum.md): Most venture firms brand like institutions. Asylum positioned around the creative act of building companies. Under After expanded the artistic identity system. - [Laminated Labs](https://underafter.com/md/work/laminated-labs.md): Under After built a brand for Laminated Labs, four infrastructure engineers who wanted serious technical work and a walking croissant mascot. - [Mr. X](https://underafter.com/md/work/mr-x.md): Liquid Collective needed a spokesperson. Under After created Mr. X, a talking cat newscaster in a suit reporting protocol updates in monthly videos. - [NORS](https://underafter.com/md/work/nors.md): Under After created the brand identity for NORS, the first enterprise certification standard for Ethereum node operators, backed by Coinbase and KPMG. - [Arwen](https://underafter.com/md/work/arwen.md): Under After created the name, visual identity, and website for Arwen, a Boston protocol using atomic swaps to eliminate crypto custody risk. - [NYC Cannabis Parade](https://underafter.com/md/work/nyc-cannabis.md): Rooted in a 1973 Yippie smoke-in, the NYC Cannabis Parade needed a professional identity as legalization neared. Under After redesigned it in 2019. - [Extra Crunch](https://underafter.com/md/work/extracrunch.md): Under After designed the Extra Crunch visual system, balancing a premium subscriber tier against TechCrunch's established daily-news brand. - [Scout](https://underafter.com/md/work/scout.md): Blockchain explorers competed on dense, intimidating interfaces. Under After renamed Supermax to Scout and gave it a dog mascot to stand out. - [Fatherly](https://underafter.com/md/work/fatherly.md): Under After served as interim Product Director for Fatherly, a parenting site with 2.5M monthly visitors, leading brand strategy and product redesign. - [Depthkit](https://underafter.com/md/work/depthkit.md): Volumetric capture once meant studios and six-figure rigs. Under After designed the identity for Depthkit, an affordable 3D toolkit for indie creators. - [Beam](https://underafter.com/md/work/beam.md): CCO Box sounded like software built by compliance officers, not for them. Under After renamed it Beam with a regtech identity built on reliability. - [Fabric](https://underafter.com/md/work/fabric.md): Under After created the visual identity for Fabric, a life insurance platform that raised $30.5M before its acquisition by Western and Southern. - [Aura](https://underafter.com/md/work/aura.md): Under After named Aura and designed a minimal brand identity for a gesture-controlled smart frame that made Oprah's Favorite Things three times. - [Rubicon](https://underafter.com/md/work/rubicon.md): Under After designed the visual identity for Rubicon, an Atlanta platform bringing transparency to the $60B waste industry, reaching a $1B valuation. - [Keeper](https://underafter.com/md/work/keeper.md): Under After designed the conversational personality for Keeper, an SMS memory assistant that had to build trust through text alone. - [Picnic](https://underafter.com/md/work/picnic.md): Traditional donation platforms ignore casual giving. Under After built a playful brand identity for Picnic, positioning micro-donations as fun and social. - [Respera](https://underafter.com/md/work/respera.md): Under After named Respera and designed the brand identity and product packaging for a regenerative skincare line positioned for premium retail. - [Data & Society](https://underafter.com/md/work/data-society.md): Under After created the visual identity for Data & Society, danah boyd's New York think tank on the social implications of technology. - [Poncho](https://underafter.com/md/work/poncho.md): In 2013, weather apps shared identical features and interchangeable blue-sky aesthetics. Under After gave Poncho a cat-mascot identity built on personality. ### Articles - [Opportunity Before Execution](https://underafter.com/md/opportunity-before-execution.md): An approach that makes defining the strategic value of opportunities and executing ideas much more effective. ### Pages - [About](https://underafter.com/md/info.md): About Under After - [Work](https://underafter.com/md/work.md): Portfolio of brand strategy and design projects - [Contact](https://underafter.com/md/contact.md): Get in touch with Under After - [Mark Forscher](https://underafter.com/md/mark-forscher.md): Founder and creative director ## About This File This file follows the [llms.txt](https://llmstxt.org/) convention to help AI systems discover and understand content on this site. Each page above is available as clean Markdown at the listed URL. For the HTML version of any page, remove the `/md/` prefix and `.md` extension.