# Under After > Under After is a brand strategy and design studio founded in 2008 by Mark Forscher. Creative partner for B2B companies, venture firms, and early-stage startups. ## Markdown Content The following pages are available in machine-readable Markdown format. ### Projects - [Dusty Technology](https://underafter.com/md/work/dusty-technology.md): What if finding your sound felt like remembering a dream? Under After created a teaser brand identity for Dusty Technology, an audio software company launching in 2026. - [Lost Waves](https://underafter.com/md/work/lost-waves.md): Artist music platforms default to Bandcamp grids or Spotify playlists. Lost Waves needed something different: an immersive ocean journey built with WebGL. - [Temporal](https://underafter.com/md/work/temporal.md): Under After created the brand identity for Temporal, translating epigenetics research into grower-friendly language. The visual system and plant memory metaphor help differentiate the technology in a $50B crop loss market. - [Asylum](https://underafter.com/md/work/asylum.md): Most venture firms brand like institutions. Asylum positioned around the creative act of building companies. Under After expanded the artistic identity system. - [Laminated Labs](https://underafter.com/md/work/laminated-labs.md): Four infrastructure engineers needed a brand that feels serious about technical work but not self-serious. Also, croissant-forward. Under After delivered rubber hose animation and a walking croissant mascot. - [Mr. X](https://underafter.com/md/work/mr-x.md): How does a decentralized protocol keep both their institutional participants and the broader crypto community informed and engaged? Liquid Collective needed a brand spokesperson. Under After created Mr. X, a talking cat newscaster in a suit who objectively reported protocol updates, ecosystem news, and technical developments through monthly video newsletters and livestreamed events. - [NORS](https://underafter.com/md/work/nors.md): Under After created the brand identity for NORS, the first enterprise-grade certification standard for Ethereum node operators backed by Alluvial, Coinbase, KPMG, PwC, and 11+ industry partners. - [Arwen](https://underafter.com/md/work/arwen.md): Arwen used blockchain escrows and atomic swaps to eliminate custody risk while maintaining centralized exchange performance. Under After created the name, visual identity, and website for this Boston-based security protocol. - [NYC Cannabis Parade](https://underafter.com/md/work/nyc-cannabis.md): As cannabis legalization approached in New York state, the NYC Cannabis Parade needed to transition from activist grassroots branding to a more professional identity while maintaining its 40-year history as birthplace of the Global Marijuana March. Under After redesigned the visual identity in 2019 as a $3.1B market emerged. - [Extra Crunch](https://underafter.com/md/work/extracrunch.md): Tech media companies were pivoting from advertising to subscription models as readers sought deeper analysis beyond daily news. Under After designed the Extra Crunch visual system that balanced a premium subscriber tier with TechCrunch's established brand. - [Scout](https://underafter.com/md/work/scout.md): Blockchain data explorers competed with dense interfaces and intimidating complexity. Scout needed to differentiate in a technical category through character-driven branding. Under After renamed the company from Supermax and created Scout's dog mascot, following the successful Poncho weather service pattern built by the same founder. - [Fatherly](https://underafter.com/md/work/fatherly.md): Fatherly served 2.5M monthly visitors with 89% mobile traffic but lacked brand clarity as audience grew across multiple channels. The Webby Award-winning parenting site needed consolidated brand strategy and product focus. Under After served as interim Product Director through a nine-month engagement handling brand strategy, visual identity refresh, and product redesign. - [Depthkit](https://underafter.com/md/work/depthkit.md): Volumetric video capture used to require specialized studios with equipment costing hundreds of thousands of dollars. Under After designed the brand identity for Depthkit's affordable 3D video toolkit that democratized volumetric capture for independent creators. - [Beam](https://underafter.com/md/work/beam.md): Banks evaluating compliance software need vendors that sound established and purpose-built, not departmental or makeshift. CCO Box sounded like software built by compliance officers rather than for them. Under After renamed the company Beam and created a regtech brand identity built around structural reliability and focused precision. - [Fabric](https://underafter.com/md/work/fabric.md): Traditional life insurance required medical exams, lengthy applications, and complex policy structures that intimidated young families. Fabric simplified the process with plans available in minutes at transparent pricing. Under After created the visual identity for this insurtech platform that raised $30.5M before acquisition by Western & Southern Financial Group. - [Aura](https://underafter.com/md/work/aura.md): Digital picture frames had a cheap novelty reputation with low-resolution screens and complicated setup. Under After named the product Aura and designed a minimal brand identity for a gesture-controlled smart frame positioned as a premium connected home device and that was recognized as one of Oprah's favorite things. - [Rubicon](https://underafter.com/md/work/rubicon.md): Traditional waste haulers controlled pricing and recycling data through decades-old contracts. Rubicon used cloud-based technology to bring transparency to the $60B waste management industry. Under After designed the visual identity for this Atlanta-based platform that reached a $1B valuation. - [Keeper](https://underafter.com/md/work/keeper.md): Virtual assistants in 2015 relied on visual interfaces and app-based experiences. Under After designed the conversational personality and brand identity for Keeper, an SMS-based memory assistant that needed to establish trust through text alone. - [Picnic](https://underafter.com/md/work/picnic.md): Traditional donation platforms are not optimized for casual giving. Under After created a playful brand identity for Picnic's micro-donation platform that positioned charitable giving as convenient, fun, and social. - [Respera](https://underafter.com/md/work/respera.md): Luxury skincare brands compete through ingredient science in a crowded market where differentiation relies on brand identity and packaging. Under After named the company Respera and designed the brand identity and product packaging for regenerative skincare positioned for premium retail. - [Data & Society](https://underafter.com/md/work/data-society.md): Data ethics was starting to enter mainstream public discourse in 2013. Under After created the visual identity for Data & Society Research Institute that established the brand foundation for danah boyd's New York think tank examining technology policy issues. - [Poncho](https://underafter.com/md/work/poncho.md): Weather apps saturated iOS and Android markets in 2013 with identical features and interchangeable blue-sky aesthetics. Under After created a cat mascot-based brand identity for Poncho that differentiated through personality instead of weather conventions. ### Articles - [Opportunity Before Execution](https://underafter.com/md/opportunity-before-execution.md): An approach that makes defining the strategic value of opportunities and executing ideas much more effective. ### Pages - [About](https://underafter.com/md/info.md): About Under After - [Work](https://underafter.com/md/work.md): Portfolio of brand strategy and design projects - [Contact](https://underafter.com/md/contact.md): Get in touch with Under After - [Mark Forscher](https://underafter.com/md/mark-forscher.md): Founder and creative director ## About This File This file follows the [llms.txt](https://llmstxt.org/) convention to help AI systems discover and understand content on this site. Each page above is available as clean Markdown at the listed URL. For the HTML version of any page, remove the `/md/` prefix and `.md` extension.