Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
2015 ➼ Brand Identity

Alluvium​—​an advanced data analytics software company in NYC

Founded by Drew Conway, NYC-based Alluvium develops advanced data analytics software products that serve organizations with large deployments of physical assets. Alluvium aims to empower their customers’ teams to perfect production by capturing and simplifying the complexities of their real world data.

I was hired in 2015 to establish the visual brand identity for the new company.

Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
 

A dynamic graphic motif was created to emphasize the evolving nature of Alluvium’s products (“always listening and learning”) based on Conway’s Game of Life, a cellular automation simulation in which a grid of cells interact with their neighboring cells from an initial seed pattern. In this case, the lifespan of each cell goes from light to dark.

Alternate structures for the design motif based on Conway’s Game of Life (other uniform tilings with Archimedean Lattices) can be used instead of a triangular-based grid.

Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
 

Mark came very highly recommended from a past client, and we could not have been happier with the work.

Mark came very highly recommended from a past client, and we could not have been happier with the work. Mark helped develop and craft our company's visual identity. He walked the whole team through the process, helped us understand what the materials were communicating, and was extremely responsive and flexible as the work unfolded. I will be happy to refer people to Mark!"
—Drew Conway / Alluvium / Founder & CEO
Dec 2015
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Selected Work

  • the leading digital media brand for dads 

    Product Direction, Brand Identity, Art Direction, Design
    2018
    Fatherly design by Under After
  • a “volumetric video capture toolkit” for inno­vative AR/VR storytellers 

    Brand Identity
    2017
    Depthkit design by Under After
  • an advanced transaction monitoring engine for banks and financial institutions in SF 

    Brand Identity
    2017
    Beam design by Under After
  • an initiative that raises money for progressive charities 

    Product Design
    2017
    Project Resist design by Under After
  • my musical alter-ego 

    Brand Identity, Design
    2016
    Lost Waves design by Under After
  • smart, modern life insurance 

    Brand Identity
    2016
    Fabric design by Under After
  • a privately held industrial group in Lexington, KY 

    Brand Identity
    2015
    Morris Industries design by Under After
  • a high-density, gesture controlled digital picture frame 

    Naming, Brand Identity
    2015
    Aura design by Under After
  • the world’s “leading provider of sustainable waste and re­cycling solutions” valued at $1B 

    Brand Identity
    2015
    Rubicon design by Under After
  • a text-based virtual assistant 

    Brand Identity, Product
    2015
    Keeper design by Under After
  • a platform to discover and fund non-profits with micro-⁠donations 

    Brand Identity
    2015
    Picnic design by Under After
  • an accelerated online learning platform 

    Brand Identity
    2014
    One Month design by Under After
  • a regenerative skincare company 

    Naming, Brand Identity, Packaging
    2013
    Respera design by Under After
  • a leading research institute in NYC 

    Brand Identity, Design, Development
    2013
    Data & Society design by Under After
  • a personalized weather service and a Betaworks company 

    Brand Identity, Product Design
    2013
    Poncho design by Under After