Alluvium design by Under After
2015 ➼ Brand Identity

Alluvium​—​an advanced data analytics software company in NYC

Founded by Drew Conway, NYC-based Alluvium develops advanced data analytics software products that serve organizations with large deployments of physical assets. Alluvium aims to empower their customers’ teams to perfect production by capturing and simplifying the complexities of their real world data.

I was hired in 2015 to establish the visual brand identity for the new company.

Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
 

A dynamic graphic motif was created to emphasize the evolving nature of Alluvium’s products (“always listening and learning”) based on Conway’s Game of Life, a cellular automation simulation in which a grid of cells interact with their neighboring cells from an initial seed pattern. In this case, the lifespan of each cell goes from light to dark.

Alternate structures for the design motif based on Conway’s Game of Life (other uniform tilings with Archimedean Lattices) can be used instead of a triangular-based grid.

Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
Alluvium design by Under After
 

Mark came very highly recommended from a past client, and we could not have been happier with the work.

Mark came very highly recommended from a past client, and we could not have been happier with the work. Mark helped develop and craft our company's visual identity. He walked the whole team through the process, helped us understand what the materials were communicating, and was extremely responsive and flexible as the work unfolded. I will be happy to refer people to Mark!"
—Drew Conway / Alluvium / Founder & CEO
Dec 2015
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