Under After

Alluvium

2015
Identity Design
NYC-based Alluvium develops advanced data analytics software products that serve organizations with large deployments of physical assets (e.g. industrial equipment). Alluvium aims to empower their customers’ teams to perfect production by capturing and simplifying the complexities of their real world data.

Alluvium
Alluvium

Under After was hired to develop a visual brand language to create a tangible foundation for the new company’s identity.
 

Alluvium Business Cards

Alluvium

 
A dynamic graphic motif was created to emphasize the evolving nature of Alluvium’s products (“always listening and learning”) based on Conway’s Game of Life, a cellular automation simulation in which a grid of cells interact with their neighboring cells from an initial seed pattern. In this case, the lifespan of each cell goes from light to dark.

Alluvium

 
Alternate structures for the design motif based on Conway’s Game of Life (other uniform tilings with Archimedean Lattices) can be used instead of a triangular-based grid.

Alluvium

Alluvium

 
Under After also created a flexible brand architecture with a secondary color palette for each software product Alluvium launches.

Alluvium Brand Architecture

Mark came very highly recommended from a past client, and we could not have been happier with the work. Mark helped develop and craft our company’s visual identity. He walked the whole team through the process, helped us understand what the materials were communicating, and was extremely responsive and flexible as the work unfolded.”