Under After


Brand Strategy
Hailed by Fast Company as the “fastest growing media site of all time,” Upworthy had over 87 million monthly uniques by the end of ’13. From November to December ’13, I was contracted to help Upworthy’s leadership team hone their brand strategy. (Project details are top secret.)

The Upworthy branding was developed by Rumors.

We hired Mark to help build our brand identity. He did an outstanding job of keeping us honest and keeping us on track. Plus he’s fun to work with which is no small thing.”

Other Work: