Under After

A creative partner for emerging companies and established brands since 2008

Open misc

Under After specializes in strategic visual identity & digital product design


  • Naming & Brand Strategy
  • Visual Identity Design
  • UX & Product Strategy
  • Digital Product Design
  • Information Architecture
  • App & Web Design
  • Front-End Development


456 Carroll St.
Brooklyn, NY 11215
Mark Forscher, Principal of Under After
Photo by Jen Mussari

Mark Forscher

Mark Forscher is Principal of Under After, a solo design practice founded in 2008. Based in Gowanus, Brooklyn, Under After designs compelling brand identity systems, digital products and websites for select startups, innovative brands, and non-profits.

Mark was Code and Theory's first Creative Director (‘06—‘08). He led client engagement from business development and project definition through launch, guiding the team on the strategy and execution of many large-scale interactive projects.

He served as the Creative Director for Newsweek.com from '08—'09 (before it was sold for a dollar and merged with the Daily Beast) leading mobile, digital product, and editorial design as well as a full in-house redesign. As the Creative Director of Digital for ABC News from '09—'11, Mark led the design/ux, photo, and News Now graphics teams, before focusing full-time on independent client work with Under After in January, '11.

Mark came very highly recommended from a past client, and we could not have been happier with the work. Mark helped develop and craft our company's visual identity. He walked the whole team through the process, helped us understand what the materials were communicating, and was extremely responsive and flexible as the work unfolded." ↓ Expand Client Testimonials (10)...
Mark worked with us closely to hash out a txt-based digital assistant (getkeeper.com). He helped us with initial direction, designing/building our landing pages (in a unique format, since there is no app) and provided valuable input on the tone/brand of the product. Really enjoying working with Mark and strongly recommend him!"
Mark created a new brand identity for our company. He is obviously quite creative, but is also professional and responsive. It was a pleasure to work with him. We are thrilled with his work and look forward to continued collaboration!"
Working with Mark was awesome! We brought Mark onboard to do our brand identity and he absolutely nailed it. He laid down the process during our first meeting, he took the time to understand our needs and then he went to work. Couldn't be happier with the vision that he came up with - it's fun, playful, and oh-so-right!"
We hired Mark to help build our brand identity. He did an outstanding job of keeping us honest and keeping us on track. Plus he's fun to work with which is no small thing."
We hired Mark to develop our brand identity (from ground up). He was a pleasure to work with. Mark was extremely flexible and worked with us to find the best paths forward as we progressed. He was able to corral, interpret and distill multiple (and largely disparate) opinions during the process - which was no small task in our group. Mark is an elite-level talent in multiple areas, and importantly, a man of his word. Highly, highly recommended."
Mark was really easy to work with. Not only did he deliver outstanding work, but he made the process feel right. It's every entrepreneur's dream to collaborate with someone who doesn't shy away from great ideas, yet respects and builds upon the vision. Highly recommend connecting with Mark - I know I will again soon."
I first worked with Mark when I contracted Under After to design a logo for a site I was building. He knocked it out of the park so I hired him to design the layout of one of the sites...then another...and another. Each time I was more and more impressed by how quickly he understood my goal and how well he translated it into images. Will be using him again for whatever else design work I need. If he'd take a job at my company, I'd hire him."
Mark was a tremendous asset for Spur. He helped us architect and design our consumer + business, mobile + desktop experiences, while simultaneously developing our core brand identity from start to finish. He consistently delivers high-quality work with an honest, strategy-driven perspective. He is a dedicated team-player and very reliable. I can't wait to continue collaborating with Mark on all of my current and future projects."
Mark is more than an extremely talented designer. He is a great leader of a design process. He also brings unique product insights. He deeply understands the product, and applies his high attention to detail and empowering communication skills to produce a tight product. He is truly exceptional. I couldn't provide a higher recommendation for someone."
I worked with Mark as a full-service designer — conceptual, information architecture, wireframing, design, and implementation — for about a year on a new product for Daylife. He did an outstanding job of taking in a huge number of desires and ideas and making them concrete, simple, and clear. The product he helped us design won many raves from our clients as incredibly easy to use and navigate, much of which led directly from Mark's contribution. I also felt that Mark did outstanding work communicating with a large team on needs, feedback, concerns, and possible directions. Overall, he was a fantastic one-man design department for us."
Interested in working together?